CV
Career History
October 2024 - Present
Creative Director
PROMISE GROUP
Managing client relationships across six national accounts while leading and growing a team of 20 talented creatives.
MANCO Member
August 2023 - September 2024
Creative Director
PUBLICIS GROUPE AFRICA
At Publicis, under the guise of Studio One, I focus on all of Toyota's South African advertising.
MANCO member.
December 2020 - July 2023
Creative Director
ROOFTOP
Driving conceptual work on global campaigns for NGOs like UNICEF, UNESCO and The World Health Organization.
July 2018 - December 2020
Associate Creative Director
BOOMTOWN
I headed up the creative department [we had no CD] together with a design director. I led the creative charge on South African heritage brands like Ricoffy and managed a team of creatives.
Copywriter
SWITCH
At switch I was privileged to be the lead conceptual creative on Capitec Bank, South Africa's second biggest bank at the time, launching their new brand positioning, Bank Better, Live Better and new products like their credit card and funeral policy.
Copywriter
APRÉS
In-house copywriter for a furniture design company in Shoreditch, London.
August 2014 - May 2016
May 2016 - July 2018
AWARDS
2025
Gold Loerie - Unwanted Sites, AfriSam
Silver Loerie - Unwanted Sites, AfriSam
2 x Bronze Loeries - Unwanted Sites, AfriSam
Silver Loerie - Protective Hairstyles, AfriSam
Bronze Loerie - //Hui !Gaeb, SAB ABInbev
6 x Loerie Finalists - It's Not A Bakkie, It's a Hilux, Toyota
Silver Pendoring - It's Not A Bakkie, It's a Hilux, Toyota
Creative Circle First, OOH - Unwanted Sites, AfriSam
Creative Circle 3rd, OOH - Protective Hairstyles, AfriSam
Creative Circle 3rd, Radio - Don't let your car announce your arrival, TFS
2024
Assegai Silver, Automotive - More Car, Less Cash - Toyota
Orchid - It's not a Bakkie, It's a Hilux - Toyota
Creative Circle 2nd, It's not a Bakkie, It's a Hilux - Toyota
MarkLives Ad of the Month, It's not a Bakkie, It's a Hilux - Toyota
2023
Silver International Anthem Award, Global Awareness Campaign - #TheHumanRace - United Nations
Silver International Anthem Award, Community Event - #TheHumanRace - United Nations
2022
Winner International Shorty Impact Awards, Humanitarian Aid - #TheHumanRace - United Nations
Silver MMA Smartie, Social Responsibility - #TheHumanRace - United Nations
Bronze MMA Smartie, Use of Mobile App - #TheHumanRace - United Nations
2021
International Indie Awards, Shortlist, Public Good - #TheHumanRace - United Nations
Pendoring Silver Award, OOH - The Last Child - National Glass
Pendoring Silver Award, Ambient - The Last Child - National Glass
Pendoring Silver Award, Live Activation - The Last Child - National Glass
Pendoring Craft Certificate, Live Crafts - The Last Child - National Glass
Creative Circle 3rd, OOH - The Last Child - National Glass
2020
Pendoring Silver Award, Branded Content - Sam Dreams Recipe Storybook - NESTLÉ
Pendoring Finalist, Craft Illustration - Sam Dreams Recipe Storybook - NESTLÉ
Assegai Leader, Direct Response Media - Don't be chicken, check 'em - Country Range Chicken
Assegai Bronze Award, Art Direction - The Silent Killer - Circular Health
Assegai Leader, Innovative Solutions - The Silent Killer - Circular Health
Assegai Leader, Agency Creds - Boomtown
2019
Pendoring Finalist, Craft Writing - The Silent Killer - Circular Health
Pendoring Finalist, OOH - The Silent Killer - Circular Health
Pendoring Craft Award, Art Direction - The Silent Killer - Circular Health
EDUCATION
Digital Marketing Course, University Of Arts London, 2015
MA: Literature, Nelson Mandela Metropolitan University, 2012
BA Hons.: Literature, Nelson Mandela Metropolitan University, 2011
BA: Media and communication, Nelson Mandela Metropolitan University, 2010
REFERENCES
mistertilly@gmail.com | 0825514326